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Consumers
have consistently and rapidly adopted new digital technologies — CDs,
MP3s, DVDs, to name a few — because of the improved quality,
choice, convenience and interactivity they provide. This consumer
adoption trend shows no sign of slowing. HD Radio technology,
now with the FCC's approval, can offer broadcasters and their
listeners radically upgraded audio quality, along with an on-demand
interactive experience and compelling new wireless data services.
HD Radio technology will allow broadcasters to compete on the digital playing
field of the 21st century and marks the most significant advancement in radio
broadcasting since the introduction of FM stereo more than 50 years ago. HD
Radio technology allows for an easy transition for broadcasters and consumers
by using the existing infrastructure and spectrum and at the same time preserving
the existing analog service for as long as is necessary. Consumers can continue
listening to the same local AM/FM stations they love but with the added services
and benefits that HD Radio offers.
HD
Radio technology is the primary building block of an advanced
digital broadcast solution. iBiquity Digital Corporation, the
sole developer of HD Radio technology has worked for over a decade
to produce a technology that would appeal to consumers around
the world. Derived from the idea that radio broadcasting holds
limitless possibilities for delivering digital services, HD Radio
technology is now able to deliver a true end to end solution
for terrestrial digital radio broadcasting.
What
are the benefits of HD Radio Technology?
There are a host of new benefits that HD Radio technology provides with the
upgrade to digital broadcasting:
- AM
digital will have FM-like audio quality allowing for
new and innovative programming using music formats.
- FM digital
will have CD-like audio quality.
- Static-free and crystal
clear reception. Signal fades, static, hiss and pops
will be a thing of the past.
- Wireless data services to include On-Demand
audio will be available to consumers. On-Demand audio
allows for the streaming of audio content providing more information
on station programs, news, weather, and traffic-all
at the touch of a button! Other wireless data services include
the display of artist and song information, mobile commerce options
and much more.
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